Case in point
Film city
Programmatic campaign for Filmstaden
Background: Filmstaden is the leading cinema company in Sweden.
Brief: Promotion of new, specific offer – a discount card.
Solution: Focus on reach and visibility in the chosen target group
Channels:
- Banner ads
- Programmatic banner ads based on the target audience
- Programmatic banner ads based on searches focused on movie titles and similar made on Google
- Video Pre Rolls
- YouTube video ads based on movie title searches made on YouTube
- YouTube video ads based on demographics such as income, age and number of children
Results
The result exceeded our jointly set sales targets. Sales of the discount card increased by an average of 23% in the parts of the country where the campaign was running, compared to the parts where the campaign was not running where the increase was marginal (around 1%).
