Paid Search - Keyword advertising

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Paid Search - Keyword advertising

Dimension 46 are experts in keyword advertising and have extensive experience with Google Ads, Apple Search Ads and Bing Ads. Contact us and we will create proposals for setup and channel selection that suits you and your company.

What is Paid Search?

Paid search, also known as Search Engine Marketing (SEM), is a form of advertising where organisations pay to have their ads appear on search engine results pages when a user searches for a particular search term. The purpose of paid search is to reach a specific target group and get them to take a desired action, such as visiting a website or buying a product.

Paid search gives organisations the opportunity to appear high on search engine results pages, which can increase visibility and traffic, and thus increase sales. There are different ways to pay for paid search, including cost per click (CPC) and cost per thousand impressions (CPM). The choice of payment model will depend on the organisation’s goals and how to measure success.

The importance of the right keywords

To create a successful paid search campaign, it is important to choose relevant keywords and search phrases that the target audience is likely to use when searching for a product or service. It is also important to create a relevant and interesting ad that captures the recipient’s interest.

Landing pages must capture traffic

It is also important to optimise the landing pages for search engines so that they load quickly and are easy to navigate, and that they contain relevant and useful content. By doing this, you can increase the chance that the user will stay on the page and take the desired action. We also work on improving our customers’ landing pages in many projects.

Clear, measurable goals according to SMART

It is also important to follow up and evaluate the results of the paid search campaign. This may involve using tools to track how many people have seen the ad, how many have clicked on it and how many have taken the desired action. By analysing these numbers, you can see what worked well and what can be improved in the future.

Dimension 46 are experts in keyword advertising. Contact us and we will come up with proposals for layout and channel selection just for you.