Digital campaigns

Tools for digital campaigns

There are many different tools and techniques that can be used in digital campaigns, including programmatic, Social Media, email marketing, SEM (search engine marketing) and content marketing. The choice of tools and techniques will depend on the target group and the type of message to be conveyed.

Clear, measurable goals according to SMART

An important part of a digital campaign is to define clear goals and measurable criteria to measure success. This can include things like increased sales, increased social media followers, increased website traffic, or increased number of email subscribers. These goals should be specific, measurable, achievable, relevant and time-bound, according to the SMART model.

The importance of the right message

It is also important to create a message that suits the target group and captures their interest. This may involve using visual elements, such as images or videos, or creating a promotion that gives the recipient a benefit, such as discount codes or free products.

Evaluate and follow up

To make a digital campaign successful, it is important to set clear goals, and to follow up and evaluate the results. This may involve using tools to track how many people have seen the campaign, how many have clicked on it and how many have taken the desired action. By analyzing these numbers, you can see what worked well and what can be improved in the future.

Let Dimension 46 develop proposals for an effective digital campaign for you. Contact us now.